Branding success depends on the consistent and frequent use of key elements, which produce a positive and lasting impression in the minds of those we serve. The SWWC identity was created to ensure consistency between the many groups that comprise the agency and make each group identifiable as part of the whole. If you need assistance, please contact
shelly.maes@swwc.org.
Logo Use
- Use the SWWC logo wherever and whenever possible because it helps build brand recognition. It should appear on all communications and be used in compliance with the standards listed here.
- Never produce your own logo or allow vendors to produce a logo for projects you are coordinating. The original logo must be obtained and used. The proportions of the SWWC logo and its elements may not be modified in any way.
- Logo assets are at the bottom of this page.
SWWC Color Palette
Consistent color standards are important to help create a lasting image of the SWWC brand.
Primary and Grayscale Color Palettes
- RGB is used for web graphics, electronic communications, PPT and online publications (NOT used for print).
- CMYK is used for print projects.
- PMS (Pantone Matching System) is a solid color matching system used in offset printing and limited other processes.
- HEX numbers are used for web-based applications.
Typography
Consistent use of type gives a recognizable look to all communications materials. These fonts are flexible enough to work across all media. SWWC has two typefaces to give a recognizable look to all communications materials: Gill Sans MT Font Family and Lucida Fax Font Family. Two others are also used: Century Gothic (used on letterhead templates) and Arial (used for text on editable documents).
